Simon has held leadership roles in broadcast media and digital companies and founded B2C as well as B2B businesses. He loves being involved in start-ups, helping to grow wonderful and talented teams around him as well as steering digital businesses to scale up. Simon is fascinated by the opportunities that have been created by multiple platforms that allow consumers to play games, watch movies and TV, listen to music and read news, books and magazines. This particular subject has him to present, chair panels and speak at many industry conferences and events over the last few years.

Prior to co-founding F.L.I.P. Entertainment, Simon was Managing Director and Co-Founder of iQU. He was responsible for helping to build the company into one of the leading media agencies for the desktop and mobile game publisher. He led a multi-national team across all disciplines including Business Development, Account Management, Product/IT, Finance/Legal and Marketing.

Before iQU, Simon held senior positions at Spil Games (operator of global network of social and casual gaming platforms) and 2WayTraffic (ex-owner of the ‘Who Wants To Be A Millionaire’ franchise, since sold to and integrated into Sony Pictures Entertainment). Previously, he was Co-Founder and Managing Director of Rose Bay Media Company, a TV game-show specialist IP creation company and sold TV formats to 24 countries worldwide.