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Thursday, November 15 • 11:00am - 11:30am
FC Bayern Munich: Fan Engagement & Innovation

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FC Bayern Munich has one of the largest fanbases in the world, and you don't change club so it should be easy, right? But with increasing availability of digital content like Netflix, find out what makes the experience so great for those fans, what Bayern Munich have learned and where are they heading in the future.

avatar for Benjamin Stoll

Benjamin Stoll

Head of Digital Strategy, Platforms & Innovation, Bayern Munich
Benjamin is the Head of digital strategy, platforms & innovation at FC Bayern Munich. He is also the founder of the consulting firms ‘Digithalamus’ and ‘the missing piece’, who specialize in strategies, solutions and creating value for a digital world. Previously, Benjamin... Read More →

Thursday November 15, 2018 11:00am - 11:30am CET
Amsterdam stage