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Thursday, November 15 • 9:30am - 10:00am
Gartner Analyst Mick MacComascaigh: Digital Experience Orchestration

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Digital Experience Orchestration: The promise of “human interactions performed digitally” and the need for a DXP to get you there.

''Digital Experience'' is currently one of the most hyped terms in the context of engaging target audiences effectively. And yet, for many, there continues to be a chasm between the associated promise and the often grim reality. A digital experience platform will help you bridge this gap. In this talk, Gartner analyst Mick MacComascaigh describes what constitutes a DXP, what trends you need to consider AND what best practices you should observe on the path to realizing the promise of an effective digital presence for your organization.

avatar for Mick MacComascaigh

Mick MacComascaigh

Research VP and Lead Analyst for Web Content Management, Gartner

Thursday November 15, 2018 9:30am - 10:00am CET
Amsterdam stage